Statistic
Statistic displays infographic data sat alongside brand illustrations.
Breakdown
Three column
Statistics use a combination of headings and illustrations to display a maximum of three statements across three columns. A reference to where the information was obtained from is always shown under these, and noted wit a subscript number.
¹From Seal Costs and Data 202
²From 'RSPCA Trustees’ report and accounts 2024
Single
A statistic variant that displays one statement.
¹Based on RSPCA Pet Insurance claims data from February 2024 to March 2025
Usage
Fox red is the default colour for statistics as it is a colour rarely used in large quantities, this gives this layout it’s own presence on a page.
Statistic blocks can be used in two instances. Directly under a hero banner, or much lower on a page to break up content.
Accessibility
Paragraph content on fox red is primarily inaccessible. To pass our WCAG standards, statistics have been styled using H2 and eyebrow headings due to the size.
The smallest text permitted to pass our WCAG standards is 18pt paragraph bold. Do not style text lower than this size and thinner than this weight.
